This documentary-style video essay explores the rise and fall of Details magazine, one of the most influential men’s style publications of the modern era. Created for Man and Steel, the piece looks at how Details helped redefine masculinity, taste, and cultural cool by blending fashion, celebrity, music, nightlife, and attitude into something sharper and more modern than traditional men’s magazines.

The video traces the magazine’s evolution from a downtown style bible into a major cultural force, while also examining the shifts in media, identity, and consumer culture that eventually led to its decline. More than just a story about a magazine, it’s a look at how an era of men’s fashion and masculine self-expression was shaped, sold, and eventually left behind.

Created, edited, and produced by Jer Productions.