Building NOA Method

NOA Method is a fitness and movement platform I created with my wife, Gabrielle, designed to help people build strength, express themselves, and feel more at home in their bodies.

I helped build the brand from the ground up through:

• Brand naming and concept development

• Logo design and visual identity

• Color palette development

• Website design and build

• Brand messaging and positioning

• Video production for classes, promos, and platform content

• Photography and visual direction

• Content strategy for an online fitness platform

• Brand guide creation to keep the look and message consistent

The goal was to create a movement brand that felt powerful, warm, expressive, and deeply personal, rooted in Gabrielle’s approach to fitness: nourish, overcome, and align.