Wanderlost

BRAND IDENTITY | YOUTUBE STRATEGY | VIDEO PRODUCTION

Building My Own Travel Brand

Wanderlost is the travel brand I created with my wife, Gabrielle, built around one central question: could we actually live here? It is both a personal project and a full-scale brand, combining travel storytelling, YouTube strategy, visual identity, and long-form video production.

I built the brand through:

  • Logo design and visual identity

  • Color palette development

  • Brand strategy and messaging

  • YouTube channel positioning

  • Brand guide creation

  • Content strategy for travel videos

  • Thumbnail and title direction

  • Video editing for long-form episodes, trailers, and shorts

  • Story development around travel, culture, and livability

The goal was to create a travel brand that feels cinematic, curious, grounded, and personal, less about checking places off a list and more about understanding what it actually feels like to live somewhere.

View Channel

Brand Video

I created this brand video to introduce the heart of Wanderlost: a travel brand built around curiosity, change, and the question of whether we could actually live somewhere new. It sets the tone for the channel, establishes our story, and gives viewers a clear sense of the journey they’re joining.